THE HERITAGE COLLECTION
WEAR THE STORY.
CARRY THE CULTURE.
CELEBRATE WHO YOU ARE.
A contemporary collection celebrating South Asian heritage, identity, belonging and pride.
Created from the vision of Sheetal Jethwa, with designs brought to life by 3LB Consultancy, each piece celebrates the stories we carry, the culture that shapes us and the heritage we pass on.
ROOTED IN CULTURE:
THE HERITAGE COLLECTION
Our heritage is more than where we come from.
It's the stories we've been told, the traditions we carry, the food we share, the memories we make and the connections that shape who we are.
The Heritage Collection celebrates South Asian identity, culture and belonging through modern, wearable pieces created for everyday life.
Designed to be worn with pride, each piece carries a story.
A story of where we've come from.
A story of who we are.
And a story we can carry forward.
FIND YOUR STORY
Explore The Heritage Collection.
T-SHIRTS - Wear the Story
Everyday pieces celebrating identity, culture and heritage.
HOODIES - Carry The Culture
Comfortable, meaningful designs representing pride, belonging and connection.
TOTE BAGS - Carry The Story
Practical, stylish and designed to carry a message of culture and pride.
CAPS - Pride In Every Detail
A subtle, everyday way to carry your heritage wherever you go.
KIDS - Pass It On
Heritage belongs to the next generation too.
Pieces created for our youngest storytellers to wear their culture with pride.
MUGS - Start with A Story
A little reminder of culture, connection and belonging in the everyday.
HERITAGE ISN'T SOMETHING WE LEAVE BEHIND.
IT'S SOMETHING WE CARRY FORWARD.
The Heritage Collection by Sheetal Jethwa
SHEETAL JETHWA
Founder | Storyteller | Community Builder
Sheetal Jethwa is a Bristol-based founder, storyteller and community builder with a passion for culture, heritage, identity and bringing people together.
Her own journey has shaped a deep belief that where we come from matters — and that our stories, traditions, memories and experiences deserve to be celebrated and passed on to future generations.
Through her work, Sheetal has created spaces for people to connect, share stories and celebrate South Asian culture in contemporary Bristol.
“OUR HERITAGE IS PART OF OUR STORY.
WE SHOULD BE PROUD TO WEAR IT,
SHARE IT AND PASS IT ON.”
— Sheetal Jethwa
MORE THAN JUST MERCHANDISE
EVERY PURCHASE CARRIES SOMETHING FORWARD.
Every T-shirt, hoodie, cap, tote and mug has a story behind it.
They're designed to celebrate the beauty, diversity and richness of South Asian culture while creating something modern, wearable and accessible.
And there's a purpose behind every purchase.
10% of the profits from every item sold will go to South Asian Voices Bristol CIC, helping to support community work, cultural projects, storytelling, heritage and opportunities for South Asian voices to be heard.